Cookie Usage Statement

 

Every time you use our online services, including applications, Cookies and other tracking technologies can be used in various ways, such as the operation of Pamporovo.me website, for traffic analysis or for advertising purposes. These technologies are either used directly by us or by our business partners, including third-party service providers and advertisers we work with. If you would like to learn more about what Cookies are, how they are used and what your options for choice are, please, read more here.

 

What are Cookies?

How are Cookies used?

What are your options for choice?

 

What are Cookies?

Cookies are a small amount of data that a website sends to your computer or mobile device. The so-called ‘first-party Cookies’ are Cookies used by the company that owns the domain from which the respective Cookies are sent. Therefore, the Cookies of Pamporovo.me are ‘first-party Cookies’. If we allow other parties to use Cookies through the websites and applications of Pamporovo.me, these Cookies are called ‘third-party Cookies’.

Also, there is a difference between ‘Session’ and ‘Persistent’ Cookies. ‘Session’ Cookies exist only until you close your browser. ‘Persistent’ Cookies have a longer activity and are not automatically deleted after you close your browser.

In addition to Cookies, other tracking technologies similar to them are also used. These may include pixel tags (also called GIFs, web tags or pixels) that track URLs.  Pixel tags are small graphic images, often of one pixel, that can be delivered to your computer as part of a request on a webpage, in an application, in an advertisement or in the HTML of an email message. Pixels can be used to retrieve information from your device, such as the type of your device or operating system, the IP address and the time you spent on the website or in the application. They can be used to read and use Cookies in your browser. URL tracking is used to find out which website you were referred to in order to use the websites or applications of Pamporovo.me.

All of these technologies are called ‘Cookies’ in this Cookie Usage Statement.

How are Cookies used?

Cookies are used for a variety of purposes. They allow you to be recognized as the same user on all pages of a website, on different websites or when using an application. The types of information we collect through Cookies include the IP address; the device ID; the pages viewed; the browser type; the browsing information; the operating system (OS); the Internet service provider; the time duration; whether you responded to an ad; the referring URL address; the functions used or the activities performed in the website / applications. 

Our website and applications use Cookies for a variety of purposes:

Technical Cookies: We try to provide our visitors with a modern, easy-to-use website and applications that automatically adapt to their needs and desires. To achieve this, we use technical Cookies to show you our website, to make sure that they are operating properly, to create your user account, to sign you up and to manage your reservations. These technical Cookies are absolutely necessary for the proper functioning of our website.

Functional Cookies: We use functional Cookies to remember your preferences and to help you use our website and applications efficiently and effectively. For example, we use Cookies to remember your registration information so that you do not have to fill in your information every time you visit the site. However, passwords will always remain encrypted. These functional Cookies are not strictly mandatory for the operation of our website or applications, but they add functionality and improve your experience with Pamporovo.me.

Analytics Cookies: We use these Cookies to obtain information about how our visitors use Pamporovo.me. This means that we can find what works well and what can be improved on our website and applications, understand the effectiveness of advertising and communication, and make sure that we are still interesting and up-to-date. The data collected may include which web pages you viewed, which web pages you were referred to, and which source pages you visited and closed, what types of platforms you used, which emails you opened and for which you took action, information of the date and duration. 

This means that we can use data about how you interacted with the website, such as the number of clicks you made on a page, the mouse and mouse cursor movements, the words you used to search and the texts you entered in multiple fields. We may use analytics Cookies as part of our online advertising campaigns to learn how users interact with our website or applications after seeing an online advertisement. Analytics Cookies can be used to enable our business partners to learn if their users are benefiting from the accommodation offers integrated into their websites.

Commercial Cookies: We use third-party Cookies, as well as our own Cookies, to display personalized ads on our website and on third-party websites. This is called ‘retargeting’ and is based on your browser activity. What are your choices? To learn more about Cookies and how to manage or delete Cookies, just visit allaboutCookies.org and the help section in your browser. In the settings of browsers like Internet Explorer, Safari, Firefox or Chrome, you can set which Cookies to accept and which to deny. Where you will find these settings depends on the browser you use.

If you choose not to accept certain technical and/ or functional Cookies, you may not be able to use some functions on our website. Currently, we do not support the browser setting ‘Do Not Track’. In the event that a function is developed that defines what the ‘Do Not Track’ alert of the browser is, we will review again the contents of this Cookie Usage Statement.

Analyses. In order to control the collection of data for analytical purposes through Google Analytics by some types of browsers, you may want to visit the following link: Google Analytics Opt-out Browser Add-on (For Desktop Only).

 

Purposes of data processing / legal basis

Based on Article 6, Paragraph 1, Letter f) of the Regulation, we use Google Analytics, a web analytics service provided by Google Inc. (‘Google’), a service for organizing and constantly optimizing our websites tailored to our needs. Our legitimate interest in this service originates from the goals described. In this connection, pseudonymized user accounts are created and Cookies are used. A cookie generates the following information for the use of this website:

  • Browser type/ version;
  • Operating system used;
  • Referrer URL (previously visited page); 
  • Hostname of the device (IP address);
  • Time of the request to the server. 

This information is used to make a report on the use of our websites, to make a report on the activity of the sites and to provide other services related to the use of websites and the Internet for the purpose of market research and organization of these Internet sites as needed. IP addresses are anonymized so that they cannot be linked to a specific addressee (the so-called option IP Masking).

 

Recipients / Categories of Recipients

The information created in Cookies is sent to the server of Google in the US and is stored there. IP address will in no case be combined with other data of Google. Where necessary, this information is sent to third persons, insofar as it is prescribed by the law or if third parties process this data on the basis of an order assigned to them.

 

Data storage period / Data storage period criteria

After an IP address has been anonymized, no association can be made with your identity. Statistically processed data are deleted in Google Analytics after 26 months. In the reports, prepared based on Google Analytics, there is no longer an association with the particular data subject.

 

Facebook

This online application uses Social Plugins (‘Plugins’) of the social network facebook.com, which is maintained by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. (‘Facebook’).

Plugins are recognized by Facebook logos (white ‘f’ on a blue background or ‘thumbs up’) or are recognized by ‘Facebook Social Plugin’. 

When you log in a web page, your browser will immediately make a direct connection to the servers of Facebook. The content of this Plugin will be transmitted directly from Facebook to your browser, which will connect it to the website. Pamporovo AD cannot influence the amount of data that Facebook collects with the help of these Plugins. Therefore, through the following link, we inform you only of what we know: http://www.facebook.com/help/?faq=17512

By connecting to these Plugins, Facebook receives information that our respective website or platform was visited. If you are logged into Facebook, Facebook may attribute this visit to your account. If you interact with these Plugins, for example press the ‘Like’ button or post a comment, the relevant information will immediately be transferred from your browser to Facebook and stored there. If you are not logged into Facebook, Facebook still has the ability to understand your IP address and save it. 

These Facebook Plugins can be attached by the site operators to their own websites or platforms. With one click on these Plugins, Facebook users can automatically leave a message on their Facebook account that they like the information from the links of the site operator. The Facebook-connected Plugin ‘communicates’ currently with Facebook and, when the website is visited, sends the data to Facebook, even if the user has not clicked on Plugins.

Through the so-called iFrame-link, the browser loads, in addition to the page being launched, an additional smaller ‘page within the page’ that contains the relevant Plugin. In the case of a Plugin belonging to Facebook, this iFrame-link or the source text comes entirely from Facebook and cannot be controlled or processed by Pamporovo AD.

If the user is not logged into Facebook or is not signed up there at all, he or she is again given a cookie that cannot be recognized, such as B7dcTqgWq3fuDgIIFw47QPIO, and it is valid for two years.

If the browser later reconnects with the social network server, the cookie is transferred and may help to create an account. For users who sign up later, a link to the information contained in the cookie is also possible.

If the user is logged into the current Facebook session, information about the page and about the cookie is transmitted – and this session identification information may be attributed to the corresponding account.

We are not aware of the scope of data and purposes for which it is collected and how it is used by Facebook. For information about your rights and setup options to protect your personal data, please, contact Facebook Inc. or follow the instructions on personal data protection of Facebook. 

With Add-ons, you can block Facebook-Social-Plugins for your browser by using, for example, ‘Facebook Blocker’.

 

Google AdWords

 This website uses Google AdWords, a Remarketing and Behavioral Targeting service provided by Google. With this service, advertising at www.pamporovo.me connects with the AdWords advertising network through Cookies. Pamporovo AD does not identify or collect user data through Google AdWords.

 

If you have any questions about this Cookie Usage Statement, please, sent an email to dpo@pamporovo.me. This Cookie Usage Statement may be updated from time to time. So visit this page frequently to stay up-to-date.